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Corporate Overview

Phivida [“fiii-vee-daa”], VIDA:CSE, is a premium functional food and beverage company that believes whole plant medicine and natural ingredients are our best way to maintain overall health and balance in our bodies. We infuse all our products with organic cannabinoids from Hemp into a variety of premium foods, beverages and clinical products for everyday health.

We embrace and celebrate a return to organic, natural plant based foods and beverages, and a focus on holistic health and wellness. Our mission is to help reduce the world's dependence on pharmaceuticals and provide food and beverage choices that allow our customers to live a balanced healthy lifestyle.

Our Vision Health and Wellness, in harmony

Simple. To help as many people as we can. We have always believed that health through plant based and natural alternatives is the best way to maintain our health and wellbeing. We’re committed to producing innovative products from the cleanest and healthiest, nutrient rich ingredients to help you live healthier, and fuel your performance and wellness goals.

Our Mission

To become a global leader in the production and manufacturing of innovative and healthy Functional Foods and Natural Health Products, while advancing clinical research around cannabinoid science and investing back into our communities.

Our Values


Nurturing and growing strong relationships and partnerships within our community to further the overall acceptance and understanding of cannabinoid-based health products.


Continuously strive for greatness. We are curious minds, and want to solve problems. Creating new and innovative products while advancing research and development is at the core of everything we do.


The only constant in life is change. At Phivida, the growth of our customers and being a part of helping you achieve your health and wellness goals is what drives our evolution.


Jim Bailey Chief Executive Officer

  • Former President of Red Bull Canada and Global Chief Marketing Officer Merrell Outdoors
  • Former Chief Executive Officer of Beneath Apparel, and senior executive adidas, Blue Goose (organic foods) and Salomon
  • Expertise in driving new market share and revenue growth via multi-channel DTC and distribution management strategies

Mike Cornwell Chief Marketing Officer

  • Bachelor of Commerce Marketing Management University of Otago
  • Specializing in CPG brand equity development, experiential and aspiration/endorsement marketing
  • Former Chief Marketing Officer Samsung NZ, Microsoft NZ, Former Director of Marketing at Red Bull Canada

Doug Campbell Chief Commercial Officer

  • Former Director of National Accounts Stoli Group
  • Former Director of Sales Red Bull North America
  • Accomplished Senior Sales and Marketing Management Professional with over 20 years of Key Account Retention and Major Brand Management expertise

Carmello Marelli, CPA, CA, CGA Chief Financial Officer

  • +25 years of experience in executive financial management for publicly traded companies
  • Principal of Marrelli Support Services Inc., a firm that delivers accounting and regulatory compliance services to listed companies on the Toronto Stock Exchange (TSX), TSX Venture Exchange (TSX-V) and the Canadian Securities Exchange (CSE), Chartered Professional Accountant (CPA, CA, CGA) and a member of the Institute of Chartered Secretaries

JD Belfontaine President, Chairman

  • +15 years corporate development, management, corporate finance, public relations, marketing
  • Specializing in new brand development, customer loyalty, channel strategy and distributor management
  • Brand Marketing (Nestle, L’Oreal, Molson, Reckitt Benkiser, Sodexo, PepsiCo, Starbucks)(P/IR for TSX companies, Marketing Mgr. Sodexho Canada, (PepsiCo, Starbucks, etc.)
  • B.A (hons), McMaster, Gov. and Lieu. Generals/Sean Kells Awards, IFC and CSC

George Kovalov, CA Vice President Finance, Director

  • Experienced Financial controller, public companies audits and Financial statements to GAAP and IFRS
  • +10 with companies in various industries ranging from private companies to junior start up companies
  • Chartered Accountant designation through the Institute of Chartered Accountants of British Columbia
  • Bachelor of Business Administration, Diploma in Accounting – Kwantlen University
  • Founder and President of GVK Group Chartered Accountant

Phivida Holdings Inc (VIDA:CSE)

Investor Relations Contact

Patrick Butler: patrick@phivida.com

1-844-744-6646. Ext. 2

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