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Our Philosophy

We’re bringing traditional wellness practices to the modern day. Our products harness the power of the vitamins, minerals and herbs that have been used for centuries in Eastern medicine, while making them easy to enjoy when you’re on-the-go.

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Phi The Golden Ratio

Phi occurs as a natural pattern found in every living species on earth. It represents the logical and rational laws of the physical world around us—like modern western science. Phi occurs as a natural pattern found in every living species on earth. It represents the logical and rational laws of the physical world around us—like modern western science.

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Vida Our Guiding Principle

We exist to help people live a vibrant, active life—and the philosophy of VIDA represents just that. It is an ancient tradition that emphasizes the importance of well being, happiness, and connection to nature. We believe that giving ourselves time outside, fueling our bodies with a diet rich in plant-based ingredients, and treating our mind and body well is the path to Vida.

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